ZonePerfect
Zoneperfect is a health and wellness brand which provides balanced macros for a healthy lifestyle.
In the process of visual identity rebranding, the brand needed a content library to support web, paid social, and ecommerce.
Myself and my team produced and executed a 3-day shoot acorss a half-dozen locations to offer a wide variety of lifestyle looks, splitting between product-focused and in-situ imagery.
![](https://freight.cargo.site/t/original/i/43412ba9ccd2ba901147a9671db2a473ed1b7baa8e3327c9242bc3b8cabe4efa/David-Actually-Powers-Photo-176.jpg)
![](https://freight.cargo.site/t/original/i/4e9760450231d8fda1c6977e413dd4f9521034f8e26239b5902a756c496ed451/ZonePerfect-Made-DavidPowers-Final-20.jpg)
![](https://freight.cargo.site/t/original/i/9d3af5f858d8e0cc8b4b3127ae43560383cbcbcbeb0405cc2920e7c6c1fc4c0e/David-Actually-Powers-Photo-26.jpg)
![](https://freight.cargo.site/t/original/i/1dcdbb09f6c39af0d38527d1fe13db866ee93789cd9db3ba15b5e350b387f3a7/David-Actually-Powers-Photo-36.jpg)
![](https://freight.cargo.site/t/original/i/0bbf544d6ff6551128412d1e8062eab5c95195f38e5c9db66c76fbe85ffbb211/David-Actually-Powers-Photo-27.jpg)
![](https://freight.cargo.site/t/original/i/1b1a79cd9bf5dc8d2f2d2e4bfcadf2f1ed8c53f8516ac5393319ec3446a0a9bd/David-Actually-Powers-Photo-24.jpg)
![](https://freight.cargo.site/t/original/i/f03076e1b9a955d40dad5e68aabf3e74769efb7f31cedf1b8c68d4b5bd1d6f37/David-Actually-Powers-Photo-58.jpg)
![](https://freight.cargo.site/t/original/i/b9b8e8fe34035950c8fcd055782f5f210932c90ff2d7c40ddd3fbc532f61ef60/ZonePerfect-Made-DavidPowers-Final-27.jpg)
![](https://freight.cargo.site/t/original/i/fa6387a2a49b7a979679bf706141723f474cacb92445d368fec6ca11456cfad3/David-Actually-Powers-Photo-59.jpg)
![](https://freight.cargo.site/t/original/i/8fda53c1ef407eb61e4d18695f5792e966332b4359a420511aa728134dc3aada/David-Actually-Powers-Photo-39.jpg)
![](https://freight.cargo.site/t/original/i/da046aa7059d8a86656e64192a1da29974f6cf65c727284ff76965921bdfbd64/David-Actually-Powers-Photo-61.jpg)
![](https://freight.cargo.site/t/original/i/83ab04d41ca82ccf4a60974cbe4738407c77ded1c6caf469758f944c75d7071b/David-Actually-Powers-Photo-177.jpg)
![](https://freight.cargo.site/t/original/i/0ac1dd1c68b0b9d4be29cb291217236d024744b056802106ff27393210b80490/David-Actually-Powers-Photo-33.jpg)
![](https://freight.cargo.site/t/original/i/4a857c9bd760241dda350057dee7b04bfccc7d4094f4294c211ff5f1bddb0e1f/David-Actually-Powers-Photo-29.jpg)
![](https://freight.cargo.site/t/original/i/0f5fc61451a3288380cd63b3f7e8e415a96a9d0b874374b578f01371b656b25f/David-Actually-Powers-Photo-62.jpg)
![](https://freight.cargo.site/t/original/i/52cc0ed8a74cadd27f775cdd55810b35bd42a0c322a190f4a0693c4cefc0b0dc/David-Actually-Powers-Photo-43.jpg)
![](https://freight.cargo.site/t/original/i/cf2e65efc69bc2f58394e8d0e468248b4c6636673d5cd7e37982d57eb8ae1553/David-Actually-Powers-Photo-40.jpg)
![](https://freight.cargo.site/t/original/i/fbdecdd72de548006cbba2aa5e1bd20f186b870e8365d4d217d35dad1ce707c1/David-Actually-Powers-Photo-28.jpg)
![](https://freight.cargo.site/t/original/i/2bcb199126af3f8ad0f2916729ab5c8e94a6075bdb98dd29d3f8162d99bda3de/David-Actually-Powers-Photo-49.jpg)
![](https://freight.cargo.site/t/original/i/f804655a509d075843756d30444a664b4f1647985d2089e3e9937bbdc802584b/David-Actually-Powers-Photo-47.jpg)
Art Direction: Benjamin Bass for Whitespace
Producer: Ruth Payne
Styling: Whitney Moore
HMUA: Andrea Summer
Photo Assist: Brandon Goodyear
Video Production by Ghost Label
Creative Director: Drew Collins