Zoneperfect is a health and wellness brand which provides balanced macros for a healthy lifestyle.
In the process of visual identity rebranding, the brand needed a content library to support web, paid social, and ecommerce.
Myself and my team produced and executed a 3-day shoot acorss a half-dozen locations to offer a wide variety of lifestyle looks, splitting between product-focused and in-situ imagery.
Art Direction: Benjamin Bass for Whitespace
Producer: Ruth Payne
Styling: Whitney Moore
HMUA: Andrea Summer
Photo Assist: Brandon Goodyear
Video Production by Ghost Label
Creative Director: Drew Collins